Privacy Policy

LITTLE HIVE SDN. BHD. (Registration No. 202601029790 (1691885-W)) (“Little Hive”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, store and protect your personal data when you visit our website, landing pages, social media pages, advertisements, online store or otherwise interact with us.

By providing your personal data to us, you acknowledge that you have read and understood this Privacy Policy.

1. Information We May Collect

Depending on how you interact with us, we may collect personal data including:

  • Your name;

  • Telephone or mobile number;

  • Email address;

  • Delivery or billing address;

  • Order and purchase information;

  • Payment and transaction information;

  • Enquiries, messages, feedback or customer service communications;

  • Information submitted through website forms, promotions, contests or advertisements;

  • IP address, browser type, device information and website activity;

  • Cookies and similar technologies; and

  • Any other information you voluntarily provide to us.

Where payment is processed through a third-party payment provider, your payment information may be collected and processed directly by that provider in accordance with its own privacy policy.

2. How We Collect Your Personal Data

We may collect personal data when you:

  • Visit or use our website or landing page;

  • Make a purchase or place an order;

  • Complete an enquiry, registration or contact form;

  • Contact us through WhatsApp, social media, email or other communication channels;

  • Participate in a promotion, campaign, giveaway or event;

  • Subscribe to marketing communications;

  • Interact with our advertisements; or

  • Otherwise communicate or conduct transactions with us.

We may also receive information from service providers, advertising platforms, e-commerce platforms, payment providers, delivery partners or other third parties where permitted by law.

3. How We Use Your Personal Data

We may process your personal data for purposes including:

  • Processing and fulfilling your orders;

  • Arranging payment, delivery, returns, refunds or exchanges;

  • Responding to enquiries and providing customer support;

  • Managing your customer relationship with us;

  • Providing information about our toys, building blocks, cars, puzzles and other products;

  • Sending promotional offers, advertisements, product updates or marketing communications where permitted;

  • Managing promotions, contests, campaigns and events;

  • Improving our website, products, services and customer experience;

  • Conducting analytics and measuring advertising or marketing performance;

  • Detecting and preventing fraud, misuse or security incidents;

  • Maintaining business and transaction records;

  • Complying with legal, regulatory, accounting and tax requirements; and

  • Protecting our rights, property and legitimate business interests.

Where required, we will obtain your consent before using your personal data for a new purpose.

4. Marketing Communications

Where you have provided your consent or where otherwise permitted by applicable law, we may send you marketing and promotional communications regarding our products, promotions and services.

You may request to stop receiving marketing communications from us at any time by using the unsubscribe method provided in the relevant communication or by contacting us.

Stopping marketing communications will not prevent us from contacting you regarding an existing order, transaction, enquiry or other service-related matter.

5. Cookies and Tracking Technologies

Our website or landing page may use cookies, pixels and similar technologies to:

  • Enable website functionality;

  • Remember preferences;

  • Understand how visitors use our website;

  • Measure website traffic and performance;

  • Improve our products and marketing;

  • Measure advertising effectiveness; and

  • Deliver relevant advertisements.

Some cookies may be provided by third-party services such as website hosting providers, analytics providers, social media platforms or advertising networks.

You may manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.

6. Disclosure of Personal Data

We do not sell your personal data.

Where necessary for the purposes described in this Privacy Policy, we may disclose or provide access to your personal data to third parties such as:

  • Payment processing providers;

  • Delivery, courier and logistics companies;

  • Website hosting and technology providers;

  • E-commerce service providers;

  • Advertising, marketing and analytics providers;

  • Customer relationship management or communication service providers;

  • Professional advisers, including accountants, auditors and legal advisers;

  • Government departments, regulators, law enforcement agencies or authorities where required by law; and

  • Other service providers assisting us in operating our business.

We will take reasonable steps to ensure that parties processing personal data on our behalf handle it appropriately and securely.

7. Cross-Border Data Transfers

Some of our service providers or technology platforms may process or store information outside Malaysia.

Where personal data is transferred outside Malaysia, we will take reasonable steps to ensure that the transfer and processing are carried out in accordance with applicable Malaysian personal data protection requirements.

8. Protection of Personal Data

We take reasonable administrative, organisational and technical measures to protect personal data against:

  • Loss;

  • Misuse;

  • Unauthorised access;

  • Unauthorised disclosure;

  • Alteration; and

  • Destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure. You should also take reasonable precautions to protect your personal information and account credentials.

9. Data Retention

We will retain your personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, satisfy legal, regulatory, accounting or business requirements, or resolve disputes.

When personal data is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it in accordance with applicable requirements.

10. Accuracy of Personal Data

We will take reasonable steps to ensure that personal data held by us is accurate, complete, not misleading and kept up to date where necessary.

Please inform us if your personal information changes or if you believe information held by us is incorrect.

11. Your Rights

Subject to applicable Malaysian law, you may have the right to:

  • Request information regarding personal data we hold about you;

  • Request access to your personal data;

  • Request correction of inaccurate, incomplete or outdated personal data;

  • Withdraw consent to certain processing where processing is based on your consent;

  • Request that we stop sending direct marketing communications; and

  • Make enquiries or complaints regarding the way we process your personal data.

Certain requests may be subject to limitations or exceptions permitted under applicable law.

12. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms or services.

We are not responsible for the privacy practices, security or content of third-party websites or services. We encourage you to review their privacy policies before providing personal information to them.

13. Children’s Privacy

Our products may be suitable for children, but our website, ordering process and commercial services are intended to be used by parents, guardians or other adults capable of entering into a transaction.

We do not knowingly request children to independently provide personal data for purchasing purposes.

If you are a parent or guardian and believe that a child has provided personal information to us without appropriate permission, please contact us so that we can review the matter.

14. Changes to This Privacy Policy

We may amend or update this Privacy Policy from time to time to reflect changes to our business practices, technology or applicable legal requirements.

The updated version will be published on our website or landing page with the revised “Last Updated” date.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have any questions regarding this Privacy Policy, wish to exercise your personal data rights, or have concerns regarding the handling of your personal data, please contact:

LITTLE HIVE SDN. BHD.
Registration No.: 202601029790 (1691885-W)

Business Address:
No. 40, 2nd Floor,
Lorong Tembikai 1,
Kawasan Perniagaan Sungai Rambi,
14000 Bukit Mertajam,
Pulau Pinang, Malaysia.

LITTLE HIVE SDN. BHD. is engaged in the sale and marketing of toys, building blocks, toy cars, puzzles and related products.